EXPERIENCE

Nathan is a global leader with a strong foundation in marketing, business strategy, and consulting, combined with deep expertise in innovation, cultural trends, and emerging technology. He has a proven ability to build and scale high‑value strategic partnerships, unlock new revenue opportunities, and drive global growth through cross‑functional collaboration and forward‑looking strategy.

He has partnered with brands including Visa, Samsung, Coca-Cola, Mastercard, L’Oréal, and Amtrak to solve complex business challenges across global and regional markets. Nathan has led initiatives spanning emerging partnership models - technology integrations, platform collaborations, creator ecosystems, and cultural partnerships - leveraging data-driven insights and consumer intelligence to deliver measurable business impact and strengthen brand relevance.

Publicis Groupe
SVP, Global Account Director & Innovation Lead August 2023 - Present

  • Global business lead for Team Visa 

  • Spearheading global partnership initiatives that increase cross-border revenue, and pioneering data-driven models that improve partnership success rates and reduce time-to-market

  • Directed global partnership strategy, identifying new revenue pathways and innovation opportunities through collaborations with technology platforms, creator platforms, retailers, and cultural partners

  • Overseeing the development and implementation of campaigns from creative conception through media recommendations, production, and execution

  • Partnered with Google/YouTube, on behalf of Walmart, to create and produce the first ever Shoppable Ambient Rooms

  • Launched Walmart Holiday IP campaign through partnership with Paramount and Warner Brothers

  • Led global and US Interagency Team on Pfizer

McCann Worldgroup
VP, Global Account Director October 2019 - August 2023

  • Solved global business problems for Coca-Cola, Mastercard, United Nations, and L’Oreal

  • Oversaw development and implementation of global and regional E2E experiences

  • Led global innovation projects on Mastercard 

  • Led global IAT charters on Coca-Cola

  • Mentored a team of account and project managers

  • Oversaw client financials and driving global account profitability

Daggerwing Group
Account Director April 2019 - September 2019

  • Led interdisciplinary multi-agency Omnicom team as AOR for new weight loss product 

  • Doubled 2019 scope within the first two months of joining team

  • Managed team of Project Managers, Account Supervisors, Managers and Executives

Wunderman Thompson
Account Director July 2016 – April 2019

  • Partnered with the CMO to successfully pitch and win multiple new business opportunities both for Wunderman and within interagency WPP teams

  • Winner of Adweek’s 2018 ‘Cause Marketing Media Campaign of the Year’ for Animal Care Centers of New York’s rebranding campaign 

  • Transitioned E*TRADE from a product-centric to a customer-centric brand through digital transformation and the launch of a CRM focused campaign

  • Built operational/onboarding plans to seamlessly ramp-up incoming new clients across multiple accounts and agency teams during the first critical 90-day period

  • Partnered with the Global lead of Wunderman AI to build extended product offerings and promote new technology innovations to C-suite client base

Publicis Sapient
Account Supervisor May 2014 – July 2016

  • Account lead on Samsung

  • Recruited, mentored, and managed five-person account team across multiple offices

  • Developed and grew key organic new business pipeline within Samsung 

  • Launched Samsung Milk Music including ADD52 partnership

  • Led all product launches for both US and EU markets 

  • Implemented operational processes to streamline digital workstreams

AMP Agency
Account Supervisor          October 2013 - April 2014

  • Led key accounts for NY office (LifeStyles Condoms, John Hancock, and Babyganics)

  • Spearheaded media audits and customer research (qualitative and quantitative) to inform new strategies for key client targets

  • Built relationships with philanthropic, government, and technology partners for Lifestyle Condoms

Saatchi & Saatchi Wellness  
Freelance Account Manager                           March 2013 - September 2013

  • Launched Nasacort from RX to OTC

  • Developed acquisition strategy across all digital tactics

  • Built procedures, timelines, and creative briefs for all projects

  • Oversaw client budgets, invoices, and internal team allocations 

  • Mentored junior account and project management team members

Extole
Channel Agency/Partners Manager.                                      May 2012 – December 2012

  • Achieved 115% of sales quota

  • Key Liaison for all agency and channel partners

  • Partnered with product team on innovations related to key client needs

Oracle Social
Mid-Market Account Rep                                                    May 2011 – May 2012

  • Consulted for new clients on strategy and implementation

  • Negotiated fully-integrated fee proposals

Boomerang Communications Agency, a part of Accenture  
Account Manager                 September 2008 – May 2011

  • Increased client revenue 20% YoY

  • Repaired critical client relationship with Nestle

  • Built integrated digital and social media campaigns

  • Oversaw Best-in-Class YouTube UGC contest

Rymax Marketing Services Inc.
Marketing Coordinator                          January 2006 – May 2008

  • Crafted, prepared and submitted RFP’s and RFI’s responses 

  • Created sales sheets, success stories and client case studies